Pete Thurston has spent more than 15 years at the intersection of business and technology. Understanding the complexities of enterprise business as well as the intricacies of running a small company is something he prides himself in. He has worn many hats (often at the same time) throughout his career including data analyst, product owner, business analyst, software engineer, team leader, QA engineer, and probably several others he’s forgotten. Out of all of this, he’s discovered his passion is really in identifying simple and effective applications of technology to the problems all businesses face. This has driven his leadership of the technology team at RevCult since day one and has proven to be enjoyable, sustainable, and productive for the company.