SMAC: new paradigm for Security? 

Convergence of Social, Mobile, Analytics, and Cloud, is collectively referred asSMAC technologies. The success of social media products and sites such as Facebook, Twitter, Linkedin many more has been driving organizations’ investment in social computing. Mobile is another example of how technologies invented initially for personal use, entrenched itself into the enterprise ecosystem. Social computing and mobile blurs the boundaries between personal, social and business transactions. They lead to the explosion of information, which provides interesting insights, critical for business benefits. This reflects in huge impetus that has been seen in analytics, widely known as Big Data analytics. On the other hand, cloud brings completely new paradigm of organizing entperise IT, developing new products and services and delivering consumer experiences.