Using Behavioral Psychology and Science of Habit to Change User Behavior
Why is it so hard to make users adopt security best practices? The answer lies in human psychology. In this talk the speaker shall explain the “Habit Cycle” and why habits are beyond the control of the conscious mind. The speaker shall deconstruct how habits are formed and the science behind the process. Why is it impossible to change habits? How can you replace old habits with new ones?
Speaker
Bikash Barai ( @bikashbarai1 )
Co-Founder, Cigital India
Bikash Barai is the Co-founder iViZ (acquired by Cigital) – an IDG Ventures funded company. Barai has done double B.Tech and master’s from Indian Institute of Technology (IIT), Kharagpur in computer science (Hons) as well as architecture. He is passionate about artificial intelligence, cognitive hacking and attack simulation. He is credited for several innovations in the domain of IT Security and has multiple patents in USPTO under his name. Barai has received recognition from organizations like UC Berkeley, Intel, Nasscom, Red Herring, TiE, Fortune 40-under-40 in India, etc. Barai actively pursues painting and magic and has spoken at various forums like the University of California, Berkeley, Nasscom, DSCI, CISO Platform, NUS Singapore, TiE, TEDx IIM, TEDx IIT, etc.
Full Video
Detailed Presentation
(Source: RSA USA 2016-San Francisco)
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