How to Build Your Professional Brand?

Fundamentally we associate branding with bragging ,thus embarrassment. Rather branding is what others think of you, a response to the stimulus you provide. Adityanath Jha(CEO Crayon Pictures, Former Global Head of Branding at infosys) shows a completely different aspect of branding from scratch.

Key Learning, Video and PPT

  • Branding is not bragging, Branding is What Others Think Of You
  • Branding is a function of professional, personal and behavioral attributes
  • Branding is the response to the stimulus you provide
  • 3 questions for a Brand Perception
     
    1. What do you do?
    2. How do you do it? 
    3. What do you stand for? 
    Tweet: <a href=Tweet It

  • Your brand strength is directly proportional to respect earned and awareness gained
  • Learn the secrets to creating thoughts in 2 Minutes- 'The Maggi Funda'  Tweet: The Maggi Funda- 2 Minute http://ctt.ec/08w4M+ #CISOPlatform @CISOPlatform Tweet It

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(Read more:  5 easy ways to build your personal brand !)

What factors do you consider for your brand building ? Share your thoughts with us in the comments below.

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